Bridging the gap between style and modesty since 2021
Ameera is a sustainable modest womenswear brand where fashion meets empowerment.
Note From the Founder
Named after myself not narcissistically, Ameera embodies everything I want my brand to be. It is ironic because I used to dislike my name. I remember my tennis coach, Nicole, mentioned how much she loved my name and its unique meaning.
Undecided on my name at birth, my parents eventually chose "Ameera" which means princess, chief, noble, kind and leader, in Arabic.
Accepting my name was a turning point. Like many ethnic children, I was afraid to share my culture with others out of fear that it would highlight my differences. Fashion became my means of self expression, an opportunity to silently be myself or whoever I felt like being that day.
I am fascinated by the ability to transport oneself through time. I can be a star in a 70s western or embody a misses 60s all through silhouettes, fabrics, and colors. Clothes to me aren't material things. They are companions that enable us to share a part of ourselves with the world and in the process discover our true selves.
Because I view clothes as companions, I am always keen on having less. It is never about catching up with trends. It is about a versatile wardrobe that I can manipulate to match my mood each day.
I curated a small but mighty wardrobe that is now my inspiration for my designs. The challenge with my wardrobe was that I was never 100% satisfied with my options. They were lacking a very important component of my style. Modesty.
As a Muslim American-Egyptian woman, I value modest dressing. The preconceived notion is that modest dressing needs to be boring. Due to this, I never found clothes that were modest and stylish. I compromised one or the other. I knew I had to change this. That is the primary mission of Ameera, to create clothes that are modest and stylish without compromise.
Just because our designs stem with modest dressers in mind, doesn't mean that they aren't for everyone. As I mentioned, I want to design clothes that are so stylish anyone would want to wear them- regardless of how covered you prefer to be.
Our clothes are your companions that will create memories with you and let you be the star of your own movie. - Ameera
Our Causes
Charity is in our DNA. From our founding we wanted to pay it forward and involve our consumers in the process with no inconvenience to them. Proceeds from every sale are donated to a cause close to our hearts.
You can shop with a conscience and know you are part of a circular movement to give back and better our planet. Some causes that matter to us are humanitarian crises, climate change, and women's health and education.
We are always curious to learn new ways to pay it forward. If there is a cause that matters to you, drop us a line!
To learn more about our past and current charities, view the list below.
Our Commitment to Sustainability
A Hadith by Prophet Muhammed P.B.U.H on the enviornment States:
“The earth is green and beautiful and Allah has appointed you his stewards over it”
As a Muslim founded brand, it is not a choice, but an obligation to make eco-conscious decisions across our supply chain. Our intention is to use the most earth-friendly materials possible. Many fabrics looked great but ultimately we turned away because of their content's effects on the environment and public health.
When you purchase from Ameera the materials must meet at least one of the following requirements if not all: be of an organic material, produced on-demand, local, or from fibers built for longevity. We hope as this company grows so will our knowledge and access to more earth-friendly materials.
Human and Earth Friendly Fabrics Only
Organic Cotton
90% less water is used to grow organic cotton compared with conventional. It also requires 60% less energy to grow. When we can find organic cotton, we will always choose it over its counterpart.
Organic cotton is different from its conventional counterpart because it is grown without toxic pesticides and synthetic fertilizers.
Our Mariah Denim Maxi Skirt and Tyese Dress use Organic Cotton spun in Portugal!
Silk
Silk is excellent for the earth because it is 100% compostable. Because it is made of organic material, it means a silk garment has zero waste. It can go back to the earth and break down into completely non-toxic components leaving no negative footprint on earth.
Silk is excellent for the skin due to its antimicrobial properties. This also means your silk clothes are more resistant to dirt accumulation. They can be washed less frequently, saving resources. Our Hannah Blouse and matching pant and scarf are made of dreamy silk charmeuse. Elegant enough for a night out, and comfy enough for sleep. Sweet dreams!
Hemp
Hemp is carbon negative raw material. This means it actually removes some of the earth's pollution when harvested.
Hemp takes part in phytoremediation, the process of certain plants destroying contaminants in air, water and soil naturally. Hemp also requires significantly less water to grow. By purchasing hemp garments, like our Lisa Maxi Dress, you are supporting these positive effects.
While all that is good for earth, is good for us, hemp fabric is also naturally UV resistant. Hold the sunscreen!