Heirloom Toile is an exclusive collaboration between fashion house, AMEERA, and Muslim-American-Pakistani Artist, Emmen Jaan. Designing with sentimentalism in mind, we developed an original toile de jouy calico.
You'll find Jaan's hand drawn emblems of Arab culture, Eid, and Ramadan: like dates, mint tea, watermelon, and lanterns embellished throughout. We yearned to create a print that would relate to our community and would therefore be sentimental, something to transcend generations.
10% of sales from Heirloom Toile will go towards emergency aid in Gaza.